![]() ![]() ![]() The vertical axis representing growth is the amount of potential a product has to bring in money. You can write a BCG matrix as a table that is divided into four parts, each of which represents a particular product or business, with a vertical axis that represents growth and a horizontal axis that represents market share. It is a framework for portfolio management that allows you to prioritize different products. The BCG matrix, also known as a growth/share matrix, is a business tool that you can use to help you create strategic, long-term plans regarding investment in competitiveness and market attractiveness. Related: Guide to Project Portfolio Management What is the BCG matrix? ![]() In this article, we discuss what a BCG matrix is, ways you can use it, tips to help you create one and two examples of what a BCG matrix looks like. Knowing what a BCG matrix is and how to use one can help you make sound financial decisions. ![]() One way to predict outcomes is through analyzing product strategy and marketing channels.Ī popular method is the Boston Consulting Group, or BCG, matrix. Predicting the outcome of a financial portfolio accurately is an important skill for financial analysts, business owners and other people who work in the financial sector. ![]()
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